Telling the same story over and over in an engaging way.
Designing a brand for a healthcare company is a challenge on its own. The symbols and visual elements are overused and there aren’t many of them.
YouMed is a private clinic based in Debrecen, Hungary. It was important that the brand represents the professionalism of the company – we created the visual design to be so simple that it mostly consists of the name itself, however, we were able to hide a well-known symbol in the negative space between the two words.
Simply highlighting the things that are the most important.
The four squares from the logo appear all over the visual brand. They can be used to highlight the most important parts of pictures, or simply placing them in the background could create a recognizable element.
Moreover, on prints and promo products, the squares can be easily used as a matrix pattern.